International Journal of Marketing Semiotics
Sujet : The International Journal of Marketing Semiotics is an open-source academic journal that aims to cover a wide spectrum of interdisciplinary marketing/semiotics research streams, spanning : Conceptual approaches by drawing on different semiotic perspectives (i.e. Peircean, structuralist, post-structuralist, sociosemiotics, cultural, textual, visual, multimodal) to the 5 P’s. – Novel semiotically informed methodological frameworks for conducting research into packaging development and competitive packaging analysis, new product development, product/service/retail branding, brand identity development, brand equity, pricing, advertising, IMC development and competitive analysis, consumer behavior (offline and online). – Comparing and contrasting existing marketing research conceptual and methodological frameworks with semiotic ones. – Cross-disciplinary approaches on marketing research issues that combine semiotics with perspectives from the social sciences and the humanities, such as narrative analysis, psychoanalysis, anthropology, sociology.
ISSN : 2195-2280
Langue : Anglais
Format : Html, Pdf
Catégorie : 300 Sciences sociales